dear future client,
here's how a girl with a psychology and criminology degree ended up running your instagram.
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01 college
i played softball + made the campus life newsletter.
loved the creativity. that's what pulled me into social media.
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02 the detour
got my degree in psych + criminology, went into probation… and hated it.
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03 the push
went back to social + ads at an agency. then i got let go.
scary then. looking back? the push i needed.
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04 moody media
so i started my own thing + niched into beauty
because i love helping women build something of their own.
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05 the secret sauce
my psych degree wasn't wasted. i use it every day to understand what makes someone stop scrolling, trust you + actually book.
xo, kaelee
work with me